startseite_lady We like to share our passion for luxury watches and jewellery. Our shop is located in the heart of Zurich's financial district - near famous Paradeplatz.

We offer high-end jewellery & diamonds for up to 20% cheaper than leading competitors. Furthermore, we provide wonderful single and unique items for up to 50% off normal price which you will find in our shop in Zurich.

We also supply brand-new luxury watches for up to 20% below list price, as we work on order base only and have no stock – thus we can guarantee lowest prices.





In our boutique in Zurich, we offer a large selection of high-end jewellery, e.g.:

We produce individual jewellery items at attraktive conditions in goldsmith's atelier.

We buy old / used gold and jewellery against cash.


luxury watches

Portuguese Chron 4db709296f7dd

We offer only 100% original watches, which are brand new and have never been used.

You can pick-up and pay the watch in our store in Zurich personally. On request, we can also ship it to your place.

If you have not found your desired watch on our homepage yet, do not hesitate to contact us. Would be a pleasure to help you.


Charity Engagement – The Foundation in Kasane, Botswana / Afrika

It isMyBF_Foundation our natural commitment to assign certain proceeds to our charity activity in Africa.

Thus, you support with your purchase indirectly, automatically and free of charge our charity organisation for children in Botswana / Africa. We do our best to help the foundation grow and grant these children a better life. more ...


About Us

Startseite2We strive to make luxury shopping of Swiss watches and jewellery as convenient and unique as possible. Company owner Dr. Nico Damken has more than 13 years of experience in luxury branch and is more than happy to assist you personally in every kind of request you might have. more ...